Strategic Marketing Plan
Digital Growth Blueprint
A Strategic 8-Month Marketing Plan for Ajita Shah — designed to scale her message, expand global reach, and build a predictable recurring revenue ecosystem across healing, training, and programmes.
Chapter 1
The Vision
Who Is Ajita Shah?
Ajita Shah sits at the intersection of psychology, spiritual healing, and conscious transformation. Her work speaks to people who are successful on the outside but repeating patterns internally — those seeking deep change in emotional health, relationships, money, purpose, and identity.
Pattern Breakers
People stuck in repeating habits, trauma, and inner child themes
Manifestation Seekers
Self-worth, emotional healing, and conscious creation
High Performers
Seeking clarity, confidence, alignment — not surface motivation
Our mission: amplify Ajita's voice, systematically grow her audience, and build a scalable pathway that converts viewers into clients, then clients into long-term members and programme buyers.
Chapter 2
Objectives
Core Objectives — Next 8 Months
1
Expand Digital Presence at Scale
Primary growth engine: YouTube + short-form repurposing. Primary conversion: Website funnels + email + retargeting. Target consistent audience growth, higher quality inbound leads, increased impressions, and lower cost per lead.
2
Build a Research-Driven Offer Ecosystem
Co-created with Ajita based on current services (OSH, personal healing, business healing, corporate training, online programmes), audience intent, buying readiness, and her preferred delivery style.
3
Launch Automated Marketing Funnels
Lead generation using existing assets (quiz, free ebook), email nurture sequences, retargeting across YouTube and Meta, plus optional booking flow for first-session consultations.
Chapter 3
Audience & Content
Audience Segments & Content Strategy
We define Ajita's audience using real behaviour, not assumptions — validated in Month 1.
Three Core Segments
  • The Pattern Breaker — Repeating relationship or money cycles, anxiety, self-sabotage, people pleasing
  • The High Performer in Transition — Career change, burnout, identity shift, "I should be happy but I'm not"
  • The Trauma to Triumph Seeker — Inner child work, forgiveness, nervous system healing
Content Pillar Categories
  • Healing the Root Cause — Trauma patterns, subconscious blocks, inner child, nervous system
  • Conscious Creation & Manifestation — Energy, beliefs, intention, frequency, practical steps
  • Real World Transformation — Case studies, stories, "before and after" beliefs, breakthroughs
"What you don't heal, you repeat" — the core emotional driver behind all messaging.
Chapter 4
Growth Engine
The 3-Pillar Growth Ecosystem
Pillar 1: YouTube Expansion
Weekly content plan, hook strategy, Shorts repurposing, YouTube ads, SEO optimisation of titles, descriptions, thumbnails, and older videos
Pillar 2: Meta Growth
Evergreen content rhythm (posts, reels, carousels), paid campaigns for lead magnets, retargeting video viewers and site visitors
Pillar 3: Community & Membership
Recurring revenue engine — co-created membership with onboarding journey, activation path, and subscription automation
Membership positioning options (choose 1 in Month 1): "Inner Healing Circle" · "Conscious Creator Membership" · "The OSH Integration Community"
Chapter 5
Funnels & Offers
Funnel Architecture & Offer Ecosystem
A simple, proven, scalable funnel — from free entry points through to high-ticket conversion.
Free
YouTube teachings, quiz + results email journey, free ebook and resource downloads
Low Ticket
Paid workshop (60–90 min, one specific pain point), short self-paced intro course
Recurring
Membership community — the core MRR engine
Mid–High Ticket
Multi-week programmes, 1:1 personal healing, business healing intensives, executive mastery
Chapter 6
Roadmap
8-Month Roadmap
1
Month 1 — Foundation
Deep offer and audience audit, clarify message and conversion pathway, build tracking and pixels, map funnel architecture, create content calendar
2
Month 2 — Build & Launch
Build landing pages for quiz and ebook, launch email welcome + nurture, run first lead campaigns, start weekly YouTube cadence + repurposed Shorts
3
Month 3 — Warm Audience Conversion
Retargeting fully activated, first conversion offer introduced (membership waitlist or low-ticket workshop), collect results stories
4
Month 4 — Membership Launch
Membership onboarding and activation flow live, monthly content theme schedule set, paid conversion campaigns scale gradually
Chapter 6
Roadmap (cont.)
Months 5–8: Scale & Consolidate
Month 5 — Optimisation
Improve CTR and retention on YouTube, lower cost per lead and cost per acquisition, publish more case studies and transformation stories
Month 6 — Second Revenue Layer
Add a mid-ticket online programme campaign, create segmented nurture paths based on quiz outcomes
Month 7 — Scale
Scale spend on what works, add collaborations and podcast guesting for Ajita if desired (optional)
Month 8 — Predictable Growth
Mature evergreen funnels, stable membership growth, clear next-step pathways into premium offers

By Month 8, Ajita will have a fully automated ecosystem — from YouTube discovery through to recurring membership revenue and premium offer pathways.
Chapter 7
Deliverables
What We Deliver — Full Service
Marketing & Growth
Meta ads management (FB + IG), YouTube ads management, retargeting setup and optimisation, weekly content strategy, monthly analytics and strategy calls
Community & Funnel
Membership community setup, funnel build (quiz and ebook entry points), member onboarding flow, email sequences and automation, revenue optimisation
Creative & Content Guidance
YouTube scripting angles and hooks, weekly post ideas, Reels/Shorts repurposing plan, thumbnail guidance, promotional asset direction
Chapter 8
Investment
Partnership Options — 8-Month Contract
Package 1: Growth Essentials
£1,800/month
Meta ads management, YouTube ads management, monthly analytics and reporting, performance optimisation, creative direction for ad angles and messaging
Package 2: Growth + Membership Engine Recommended
£2,500/month
Everything in Package 1, plus: membership community buildout, Dedicated CRM, funnel build and automation, email automation sequences, retargeting and conversion ads, weekly content calendar, guidance on live calls and engagement rhythm
Package 3: Full Expansion Suite
£3,000/month
Everything in Packages 1 and 2, plus: monthly content creation support, video editing for Shorts, community management support, flagship programme launch support, monthly challenge creation, high-level consulting for long-term brand growth